ICONS

Used to create instant universal understanding of

• the products or services a business entity supplies
• the content of an entertainment entity

but it usually takes years to brand it as a recognizable image and/or name understood at the mention of it in conversation 

• Corporate Identity     — an icon that identifies a company
• Editorial Identity       — an icon that identifies a publication 
• Title Logo                 — a title image that identifies a periodical
• Logo Character         — an iconic image that identifies the main character of a story, publication, publisher, or other company