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Used to create instant universal understanding of

  • the products or services a business entity supplies
  • the content of an entertainment entity

but it usually takes years to brand it as a recognizable image and/or name understood at the mention of it in conversation 

  • Corporate Identity     — an icon that identifies a company
  • Editorial Identity       — an icon that identifies a publication 
  • Title Logo                 — a title image that identifies a periodical
  • Logo Character         — an iconic image that identifies the main character of a story, publication, publisher, or other company